Industry Deep Dive
The Brief
For the first time, this podcast expanded its content strategy to include video footage alongside audio, with the hosts seeking a dynamic suite of social media cuts from their latest episode recording. The goal was to build upon an established brand identity while elevating the podcast's presence and positioning it as a trusted, authoritative voice within the marketing industry.
Motion Graphic Social Assets for “Did you miss it?”
Video Edited Social about Liquid Death for Social Posting
Video Edited Trailer for Social Posting
We used Aoife for The Marketing Update podcast and would highly recommend her for your video needs. Aoife was a great communicator, back and forth edits were easy to discuss and accommodate over email and the results were professional. We've continued to use assets that Aoife created for us, such as an animated logo and would work with her in the future.
Emma Handley | The Marketing Update Podcast Co-Host
Testimonial
APPROACH
Starting with the full-length episode edit, Aoife crafted a cohesive set of social cuts and a compelling "Did You Miss It?" teaser directly from the recording. Each clip was selected for both the strength of its subject matter and the energy of its delivery. Ensuring every asset across the suite felt consistent in tone, style, and pacing. This end-to-end video editing and motion graphics workflow guaranteed a seamless content experience across all platforms.
Results
Publishing this suite of video assets gave the hosts' personalities the space to truly shine. By capturing their natural charisma, body language, and on-screen presence, the content authentically communicates their passion for marketing, positioning them as credible industry experts. The result is a polished, platform-ready content package that drives engagement and strengthens brand authority across social media.